Yes, the L’Oreal Melbourne Fashion Festival IS all about the clothes, the shoes, the accessories, the hair, and the make up. But, there is also the business side of the festival, and for anyone in the fashion industry – or who wants to be in fashion industry – these are a must.

They might not be as glamorous as the evening parades, but the business events are smart, savvy, and the ultimate in meeting the movers and shakers of the industry.
I am thrilled to have been invited to work at the business events at LMFF again in 2013, and would love to see you there! The Business Seminar is in its 17th year, the Marketing Breakfast (while very early!) is well worth it if you only go to one business event and the Fashion Industry Forums – particularly the fashion media event – are my picks for 2013.
Buy tickets individually or to the attend the entire series for $635 (incl. GST).
BUSINESS SEMINAR
- Evolving patterns in global consumer behaviour
- Transformational store design
- How to foster creative and innovative teams, products and services
- The emerging digital trend of social curation and rise in user-generated content
- Creative collaborations to improve business performance
Earlybird tickets available until 31 January 2013, $400 (incl. GST). Includes lunch and refreshments.
Thursday 21 March 8.30am
Sofitel Melbourne
Speakers: David Meagher, Marc Worth (UK), Quynh Mai (USA), Emily Bidwell (USA), Ron Pompeo (USA), Hilary Peterson (USA), Simon Goodrich & Bil Donovan
MARKETING BREAKFAST
Topics include:
- The next big thing in the online driven marketplace
- Executing marketing strategies that focus on un-learning the traditional models for doing business
- Leveraging consumer generated content and fostering a two-way conversation with the empowered consumer
- Developing compelling digital content that works both creatively and commercially
- Utilising film as a marketing tool including fashion film
Ticket price: $130 (incl. GST) Early bird offer for table of 10 at $1170 (incl. GST) available until 31 January 2013
Friday 22 March 7.30am
Sofitel Melbourne
FASHION INDUSTRY FORUM 1 – THE DESIGNER’S UNIVERSE
It is clear to most fashion designers that there is more to a successful fashion label than producing an acclaimed collection – but what are the fundamental expertise and skills required to achieve success in the current fashion marketplace?
This forum brings together a panel of diverse Australian fashion experts to provide insights into both the critical knowledge required by Australian fashion businesses and the professionals and mentors that should be part of every designer’s circle of influence.
Ticket price: $40 (incl.GST) per Forum or attend all 3 Forums in the Series for $99 (incl.GST)
Wednesday 20 March 10.30am
Sofitel Melbourne
Speakers: David Briskin, Glyns Traill-Nash, David Botta, Adam Worling, Yeojin Bae, Kelvin Harries, Al Weekes
FASHION INDUSTRY FORUM 2 – THE TRANSFORMING FASHION MEDIA LANDSCAPE
Digital technology has transformed how media is created, distributed, shared and displayed. A panel of recognised media experts will discuss the implications of these changes on the fashion industry and provide advice on how Australian fashion, beauty and retail businesses can not only weather this storm but embrace the emerging marketing, publicity and promotional opportunities arising from this media revolution.
Tickets price: $40 (incl.GST) per Forum or attend all 3 Forums in the Series for $99 (incl.GST)
Wednesday 20 March 3.30pm
Sofitel Melbourne
Speakers: Rae Begley, Melissa Hoyer, Kim Wilson More speakers for this event will be announced soon.
FASHION INDUSTRY FORUM 3 – THE WOOL RENAISSANCE
Australian merino wool is in high demand on the global luxury market. Increasingly, designers are incorporating wool into their collections, and textile manufacturers are utilising new technologies and applying innovative finishes to further enhance the fibre’s inherent properties. Wool’s long-held but newly recognised eco-credentials have also helped to strengthen its popularity.
To celebrate the Australian wool industries renaissance, LMFF have gathered an international panel of yarn, textile and trend experts to discuss:
– International wool trends and products
– Future markets for textile and knit products
– Consumer insights relating to the re-invigorated interest in natural fibres
– Textile and fibre trends from global Autumn/Winter catwalks and
– The latest international innovations in knit, yarn and textile technology
Ticket price: $40 (incl.GST) per Forum or attend all 3 Forums in the Series for $99 (incl.GST)
Friday 22 March 10.30am
Sofitel Melbourne