Kmart gets cool

Following in the footsteps of our favourite department stores, Kmart has stepped up and has a spring summer offering that is fashionable and affordable. With most pieces under $25 (and starting at as little as just $7!), there are fashion forward items to have you in something new everyday of the week.

Kmart promo

At their launch event on Monday, Kmart talked about the coming trends for the season, and how they want to make fashion affordable for the whole family. Lot’s of tropical brights make up the collection, and the new advertising campaign is so catchy, you can’t help but get excited for the brand.

And you don’t even have to spend a lot to pull together a whole outfit. I love these pants ($9!) and they look fab with the turquoise and pink – a Sunday BBQ special!

Kmart pants

Accessories like this purse (Missoni, anyone?!) and these shoes (which remind me of my Sachi sandals circa 1997) are both just $25, and perfect for Spring Racing.

Kmart purseImage thanks to @kmartists

Kmart ShoesImage thanks to @ohlozzieoh

You can win your way to a few new pieces for your wardrobe, just by snapping a pic of yourself in the latest clothes and accessories from Kmart, and posting it to Instagram. They are giving away a $30 voucher everyday from 2 Oct to 19 Oct, and $200 Kmart voucher state prizes! See the @kmartaus Instagram account for more info on how to enter.

Kmart selfieI’m wearing jeans ($19) and a scarf ($7) from Kmart.

  • 13 years ago
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Gok Wan for Target

I’m a Tar-jay girl from way back. I can still recall a pair of khaki coloured shorts I picked up at Target for my Year 9 school camp – I wore those things to death for the next two years. Similarly, now I own three navy blue target cap sleeve tee shirts (yep, they are all the same!) just because I never want to be without a clean one.

The ads for Target featuring Gok Wan hit our screens a few weeks ago, and I got into the spirit of things, making suggestions by yelling at the TV, and making ‘in’ jokes about bangers (and as a girl with girls, I can do that. I hear what Gok is saying!)

So I headed along to the Gok Wan meet and greet last week, just a little bit star struck, and a lot excited about the realm of possibility for the Target of the future.

The Target Australia PR team gave us buyers and designers to chat to about the latest in store collections, but we were all truly loving Mr Wan,             whose charisma and enthusiasm for working with Target was evident – and then he spilled all their secrets.

We talked about the Aussie love of basics, about how Target wants to give teens ownership of their outfits and that in time, Target hopes to put together collections that compete with the likes of Zara, TopShop and H&M.

Image thanks to Meagan Harding Photography

Gok made us laugh, shared his fashion wisdom and his ‘must haves’ for this season: a stiff white collared shirt; a pair of straight indigo jeans; a pair of good flats!; something slightly unusual, with disconnected tailoring and a masculine pair of trousers, 7/8 length.

Anything in yellow and black is big this year, so check out the Hot Options, Free Fusion and Maax collections at Target to get a fashion forward look for Spring Summer.

  • 13 years ago
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