Following in the footsteps of our favourite department stores, Kmart has stepped up and has a spring summer offering that is fashionable and affordable. With most pieces under $25 (and starting at as little as just $7!), there are fashion forward items to have you in something new everyday of the week.
At their launch event on Monday, Kmart talked about the coming trends for the season, and how they want to make fashion affordable for the whole family. Lot’s of tropical brights make up the collection, and the new advertising campaign is so catchy, you can’t help but get excited for the brand.
And you don’t even have to spend a lot to pull together a whole outfit. I love these pants ($9!) and they look fab with the turquoise and pink – a Sunday BBQ special!
Accessories like this purse (Missoni, anyone?!) and these shoes (which remind me of my Sachi sandals circa 1997) are both just $25, and perfect for Spring Racing.
Image thanks to @kmartists
Image thanks to @ohlozzieoh
You can win your way to a few new pieces for your wardrobe, just by snapping a pic of yourself in the latest clothes and accessories from Kmart, and posting it to Instagram. They are giving away a $30 voucher everyday from 2 Oct to 19 Oct, and $200 Kmart voucher state prizes! See the @kmartaus Instagram account for more info on how to enter.
I’m wearing jeans ($19) and a scarf ($7) from Kmart.
I have always been a huge fan of Kmart, for basics, home-wares and books and it is so great to see them getting a little more fashion forward and also onto social media! I will definitely have to pop into a store and check out their latest so I can enter the comp!
I absolutely adore Kmart. Without a doubt I wear something from there everyday. People at work are amazed at the outfits I can pull together all for under $100 – this has got me super excited 🙂