Last week I attended the launch of Hanger Nation, a new website and mobile app created by The Block’s Shelley Craft.
The program hosts all the fashion you love in one place including Australia’s hottest designers.
You can check out videos of their latest collections, browse seasonal lookbooks and let the store locator guide you to the exact spot so you can find out exactly where to find that item you lust over.
The parade was hosted poolside at the gorgeous Olsen Hotel, part of the Art Series Hotels chain in Melbourne. The Chapel Street location is perfect for quick getaways or a luxurious night away. With 229 luxury suites, amazing views and of course, spectacular artwork by John Olsen, the hotel was the perfect backdrop for Shelley’s winter wardrobe.
You can check out more pics of the fashion and fun at Style Melbourne.
Will Deague and Shelley Craft
