Guest Post
They say ‘love is blind’, so why then is lingerie so popular?’ Well dear reader, as today is Valentine’s Day and the annual feast of love, let us try to answer this question.
Women love lingerie because it is pretty, yes,but also for the way it makes us feel. Firstly and most literally, beyond being a feast for the eyes, lingerie is tactile.
Take the latest Bellechasse collection designed by the fabulous Jane Carrodus.
ANGEL SILK BRA & FEATHER KNICKER SET (Ivory)
Be inspired by the Angel within with this seductive silk contour bra, accented with luxurious French lace and fabulous feathers. For the perfect angelic finale our Angel feather knicker will send you straight to heaven. RRP $159.90 (set)
While there may be a bit of Black Swan going on, who would not want to emulate the delicate Natalie Portman or sultry Mina Kunis any day of the year? Inspired by angels wings, these feathered frillies are sure to bring out the devil in any woman.

ANGEL FEATHER BRA & BRIEF (Black)
This sexy bra is designed as a boudoir piece & is all about showing off.Underbust & back straps are made from stretch silk. Underwire is lined with a trim of sexy black feathers with no other support or lining. Bra RRP $79.95/Brief RRP $59.95
From the heavenly bodies to science of the heavens, Amoena Mia lingerie uses NASA developed fabric to elevate the tried and tested Valentine’s Day gift to an out of this world ‘lust have’. Beyond being beautiful, these bras provide point number two for lingerie’s popularity: it’s a secret weapon, which makes us feel supported.
For you – the Amelia
Why shouldn’t you spoil yourself this Valentine’s Day? Fitting like a glove, the Amelia bra combines the practical comfort of cotton with delicate lace to create a casual yet elegant look. Great support as you carry on with your day. Bra RRP $89.95/ Brief from RRP $28.95
The fabric regulates body temperature – cooling you before you even start to sweat – allowing you remain cool , while your Valentine’s prey gets all hot under the collar.

Reason number three: lingerie provides a sense of occasion. In a sense it is the gift that keeps on giving, as ladies who unwrap lingerie very soon are unwrapped themselves…
So even if you forgo the long stemmed roses or candle lit dinner – by choice or otherwise – you can still make an occasion of this Valentine’s Day. Even if it is just you this year, celebrate love – Whitney would be proud.
