Last Thursday evening I was lucky enough to be a guest at the launch of Fluoro magazine, a new generation version of an old favourite with lots to offer. Held in the atrium at Federation Square, designer types, trendy techs and fashionistas turned out to celebrate a labour of love by editor Nancy Bugeja and the housemouse team.

The magazine itself is a designers dream. Different paper stocks, foils, embossing and every typefont you can think of. There are interviews printed upside down, stitching through the centre of a page and spectacular artwork. It really is the product of imagination and best of all, its Melbourne based and Melbourne content.

Nancy spoke briefly about the magazine and her dream for the future of the publication, and all guests were presented with a copy to take home (or show off around the office that we were the first ones with copies, hot off the press!).

The drinks flowed and canapés moved through the crowd – rice paper rolls, rice balls, risotto servings and beef casserole were all very good, while the people mingled and chatted about the visionary magazine.

To round out the night perfectly, gift bags with goodies from Breadwell, Raleigh Paper, The Chocolate Box and Wrapped by housemouse were presented and I’m not ashamed to admit the edible goodies didn’t make it home. Yum!

Congrats to all involved in the magazine; the magazine is a work of art and the content engaging and appealing.

http://fluoromag.com to subscribe to this bi-annual publication (next edition due in March) and to grab your current copy now!