Having recently attended the L’Oreal Melbourne Fashion Festival business events, and heard about the plethora of new technologies available in the US and UK, it seemed only a matter of time before Australia caught up and we were riding the retail wave with the best of them.

One of the first to introduce some of this very cool technology is Highpoint Shopping Centre, leading the way by bringing digital fashion technology to Australia.

The latest craze in retail therapy is MiMirror, an experience that allows shoppers to compare outfits and ask friends for advice via social media – all from the change room.

A similar product from Germany, Tweet Mirror, shows how the technology works.

Just when you thought happy snaps with your iPhone on funny angles in a confined space was the best way to send a new outfit to a friend for a second opinion, MiMirror takes out all the agony of getting the shot right and allows comparisons and the ability to send to a friend.

The technology features a touch screen and inbuilt camera that doubles as a mirror, allowing a consumer to use their social networks to gain opinions and advice from friends and family. All of a sudden, you can be asking your mum and your best friend for their opinion on that little black dress – the short one with the high neck, or the backless long one?

Highpoint’s fashion stylist, Daniela Orlando, is around until Friday April 6 (5pm to 8pm) to offer further advice on the trends of the season and help consumers understand how amazing this new technology is.

‘I’m seeing more and more of my clients wanting to instantly share their shopping experiences online with friends, whether it be for a second opinion, comments on a new purchase or even just a nice compliment’ Daniela said.

Highpoint will host MiMirror until April 11, running a facebook competition simultaneously with a $1000 gift voucher prize for the shopper with the most ‘likes’ on their happy snap.