In an odd couple partnership, quirky and exotic headwear designer Peter Jago has teamed up with Slurpee to mark the official start of Slurpee Season for 7-Eleven at the Australian (and possibly) world first Slurpee BYO Cup Day.

BYO Cup Day was created to mark the start of Slurpee season (although you wouldn’t know it from the weather in Melbourne!) and Peter was engaged to design an alternative Slurpee vessel in the form of a signature Peter Jago hat.

Peter’s Slurpee inspired creation was an absolute show stopper at the BYO CUP Day launch. His top hat, which can hold approx 17L of Slurpee, served as the centrepiece at a mad hatters tea party.

‘Slurpee is an irreverent brand and I’m an irreverent person so this is a match made in heaven! The colours and fun of the Slurpee product inspired a mad hatter design that boasted the neon colours of Slurpee, as well as incorporated the actual Slurpee drink into its design, not to mention a few touches of magic here and there!” Peter said.