I think maybe in a past life I was a bird. The kind of bird that likes shiny things and talks a lot. Is that a Magpie? (Please don’t associate me with THAT football club though. Ick.) My most recent shiny things discovery is Precious Love, a Melbourne based website selling jewellery, bags, hair accessories and all manner of girly goodies (and some for the boys too!) Stocking limited edition fashion pieces at affordable prices, Precious Love is a one stop shop for bits and bobs from around the globe to bedazzle and beautify.
Precious Love founder, Nawwar Hassan, has had a busy and chequered past. Starting at 16 with a cookie business, she moved into selling Kaftans before obtaining a Bachelor of Commerce and a Masters in Property and Construction. Following this, Nawwar worked for an international property company before being made redundant and chasing her dream of setting up her own accessories company. With such a wealth of knowledge and experience behind her, its no wonder Nawwar’s endeavours are so successful.
Currently, Precious Love sells online and at local markets (including the Carribean Market at Scoresby, one of my childhood haunts!) with a vision to expand in the future and be stocked in many locations. Precious Love has also recently introduced a party plan program, and this is where my love of talking comes in handy. What girl doesn’t love an excuse to sit around in front of a warm heater drinking champagne while the shopping comes to you?
What about a lunchbreak party at work? Gather the girls and your ham and cheese sandwich, book the boardroom and you have a really good reason to stay in the office at lunch (and avoid the Melbourne winter chill!) Of course there are the usual benefits of being a hostess but if you are looking for cash incentives (and have the gift of the gab and a love for all things fashion) then Precious Love is always on the lookout for consultants.
Nawwar’s formula for Precious Love’s success is simple – a wide range of gorgeous accessories for a reasonable price, proving that most beautiful things do not have to come with a gigantic price tag. Here are a few of my favourite pieces from the current collections. Which ones are your Precious Loves?
Image One: Blair Waldorf-esque grey turban headband with diamontes (also available in black) $25
Image Two: Shimmer and sparkle with this grey mist flower power necklace (also available in gold) $79
