‘Lets cut the bullshit. You want something different but you want to fit in. You don’t care what it’s made of as long as it doesn’t fall apart before you’ve got drunk in it at least ten times. And it’s got to represent you without having your name on it.

How many cool people do you know? Ok, now halve that number because you’re over-rating your friends.

Good.

Now how many of those do you dress like?

That number is about how many we’ve got of each style. So, be quick before your size is gone. Or worse, your mate beats you to it.’

This is the unique selling point of BleeckerSt.com, an online boutique for the boys. BleeckerSt.com offers Australian guys labels straight from New York, not available in stores here. Herein lies their secret – a few of each unique style and our male fashion friends can find something cool and different without having to travel the world.

Bleecker Street is an actual location in New York City, known for its culture and fashion forward visitors. Buy at the online BleeckerSt and you can be strutting your stuff 24 hours later (next day delivery Australia only).

I don’t have a boy to dress, but if I did, I’d get him this Brit Hoodie by Shades of Grey. Then again, who says I can’t wear it?

Visit www.BleeckerSt.com. There is lot’s on sale right now and you’ll receive a $10 voucher when you sign up to the newsletter.