I am well and truly back on the party circuit and there is nothing that thrills me more than receiving an invitation in the mail – yep, paper, an envelope and a stamp. Remember those?

The invite for the Swoon Lifestyle launch arrived and I was immediately excited. A boutique specialising in a carefully curated selection of emerging and established designers, with a focus on the retail experience for the customer, Swoon promised fashion, accessories, homewares and boutique teas.

I was definitely emotionally affected by the concept.

Keegan and Brahman

Brahman & Keegan, Swoon founders, hosted friends at the opening last Tuesday night, serving champagne and macaroons to toast to their new retail space, showcasing a range of styles, aesthetics and innovations from designers local and abroad.

Me with James Banham and Dan Smith

Irish from Style Zilla and I

While the store was super crowded (so nice to see all the fashion people in one spot!,) I did notice a gorgeous orange skirt I’ll be going back for, and the stunning Elgar and Lyle jewellery on display. The teas were deliciously scented and the macaroons (salted caramel, anyone?) worth the trip to Auburn alone.

Swoon
109 Auburn Road
Hawthorn 3122

Images thanks to Swoon and Meagan Harding Photography